Zoes vs. Built-in filtering
The short version
Email with no link or attachment
Checked for sender and intent
Zoes
Little for a filter to inspect
Built-in filtering
Impersonation of a colleague or supplier
Caught and named
Zoes
Not what it is built for
Built-in filtering
Who is being targeted
Ranked per person
Zoes
Not shown
Built-in filtering
Each flagged email
Attack type and reason
Zoes
Moved to spam, no explanation
Built-in filtering
What is actually different
Built for
One-off, targeted fraud
Built-in filtering: Volume: spam campaigns, known malware
Each flagged email
Attack type and reason shown
Built-in filtering: Moved to spam, no explanation
Visibility
Dashboard, attack map, most-targeted people
Built-in filtering: Message logs for admins
Relationship
Runs behind native filtering
Built-in filtering: Stays on
What Zoes adds on top
The attack type on every flagged email
Invoice fraud, credential phishing, impersonation - each dangerous email is labelled, so whoever handles IT knows what it was without a security analyst.
Catches attacks from inside
Zoes checks mail between employees, so a hijacked account phishing its colleagues is caught too.
See who is being targeted
A per-person ranking and an attack map show who attackers go after and where they come from.
Alerts where your team works
Email, Slack, Microsoft Teams or Telegram, with daily, weekly or monthly summaries.
Full comparison
Loss figure: FBI Internet Crime Complaint Center, 2024 Internet Crime Report. Zoes does not replace or disable built-in filtering.
Questions
Isn't Gmail's or Microsoft's spam filter good enough?
For volume, yes. It is not designed for a one-off email impersonating your supplier with new bank details - nothing in it looks like spam.
Does Zoes turn off Google or Microsoft filtering?
No. Their filtering runs first; Zoes checks what reaches the inbox.
What is business email compromise?
An attacker poses as a colleague, executive or supplier to get someone to send money or change payment details. The FBI recorded $2.77 billion in reported losses from it in 2024.
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